Hearth is a modern ceramic dinnerware brand that adheres to the philosophy of “with heart, savoring life slowly.” The brand is dedicated to blending the delicate and graceful nature of Eastern ceramics with the simplicity and purity of modern design, creating practical pieces that accompany daily meals and the changing seasons. At the heart of our vision is the desire to transform every dining experience into a moment of both ritual and tranquility.

In terms of design strategy, we focus on the modern deconstruction of traditional cultural symbols, combining historical and contemporary elements. By balancing and integrating Chinese characters with Latin letters through modern geometric forms, we aim to construct a visual language that bridges cultural heritage and contemporary perspectives.

The brand’s graphic identity draws inspiration from traditional motifs of the Tang Dynasty, representing not only the form of the ceramic vessels but also embodying the warmth and enduring power of the thousand-year-old kiln fire. Together with the brand’s typography, it creates a flexible, expandable system, ensuring that the brand can seamlessly adapt and adjust across various applications and contexts.