Shiyiqu

拾一区

Founded in 2012, Shiyiqu began as a small teahouse called Tea Commune in Beijing’s Guomao area. For Shiyiqu, life is understood as an organic process, much like the growth of grass and trees—always accompanied by tea. As a craft, a medium for gathering, or a moment of quiet reflection, tea carries a philosophy that is both modest and far-reaching:
“Heaven finds clarity through oneness, Earth finds peace through oneness, and all living things arise through oneness.”

Drawing inspiration from the brand symbol Dijiang (Chaos), we merge the fluidity of traditional ink painting with the spirit of Shiyiqu to propose the concept of “Shiyiqu in Chaos.” The distinctive character of Wuyi rock tea—its mineral strength and floral aroma, its balance of firmness and softness—is distilled into a unified packaging visual system. The result is a warm yet profound harmony, expressing an enduring Eastern sensibility shaped by mountains, time, and the quiet flow of nature.

「拾一区」始创于2012年,起源于国贸一家名为「茶公社」的小茶馆。对拾一区而言,生活如同草木生长,始终与茶相伴——无论作为一门技艺、一种相聚的方式,还是一段自省的时刻,茶都承载着一种朴素而深远的哲学:「天得一以清,地得一以宁,万物得一以生。」

以品牌符号「帝江(混沌)」为灵感,我们将传统水墨的流动美学与拾一区的精神相融合,提出「混沌的拾一区」的概念。将武夷岩茶的独特气质——岩骨花香,刚柔并济,凝练在整体的包装视觉体系中。呈现出温润而深邃的和谐之美,以及历经山川与岁月仍恒久流转的东方气韵。