We created a new brand identity for the igococchi self-study space. The name igococchi comes from the Japanese word 居心地（いごこち）, meaning a sense of comfort and ease. The space brings together environments for focused, independent work with areas that support flexible communication, allowing each user to find their own rhythm and a feeling of reassurance.

Guided by this concept, we integrated a sense of openness and order into the type design, conveying a calm, comfortable, and focused spatial atmosphere. At igococchi, the self-study space is not only a place for studying and working, but also a setting for concentrated thinking, free exchange, and restful lingering.

为「igococchi」自习室打造了全新的品牌形象。「igococchi」源自日语「居心地（いごこち）」，意为“舒适、自在的感受”。这里兼具独立专注的环境与灵活交流的空间，使每一位使用者都能找到属于自己的节奏与安心感。

我们以这一理念为核心，将开放感与秩序感融入字型设计，传递出安静、舒适且专注的空间氛围。在「igococchi」，自习室不仅是学习与工作的场所，更是能够专注思考、自由交流、安心停留的空间。